Strong Female Minds of Goodhood
Indie spirit is important to us. As an independent business run by a free-thinking, creative management team, we proudly house a diverse gender mix. As today is International Women’s Day, we picked the brains of some of the female GH team, touching on what feminism means to them, what they would do if they were PM for a week and more...
Brand & Store Manager
Junior Visual Merchandiser
Internal Operations and People Manager
Junior Digital Designer
Assistant Womenswear Manager
Lisa: Phoebe Waller-Bridge, Greta Gerwig, Lena Dunham, Miranda July - they're all great at telling stories with characters I see myself and my friends in.
Natasha: Georgia O'Keeffe, for escaping to the desert to create her own world.
Helen: In terms of recent news, Greta Thunberg springs to mind. To be so worldly and passionate at such a young age is pretty impressive.
Millie: My little sis! She’s 15 and teaches me so much about her era that I would be clueless to otherwise. She’s the future!
Hannah: I was watching a short series Vox did recently called ‘Explained’ and they had an episode on Designer DNA. There was one woman - Jennifer Doudna, who pioneered the technology that makes it possible to edit genomes in cells. That was pretty extraordinary. I think females have often struggled in certain career sectors, some more so than others, and science is a big one of them. Another would be chefs, I think female chefs are amazing. I love watching things like Chef’s Table and you get people from Nancy Silverton in LA, Christina Tosi in NYC to Jeong Kwan in South Korea. It’s interesting as in the industry I’m in and have always wanted to be in- Fashion, it’s much harder to think of suitable role models, or at least for me, anyway. It’s hard to differentiate between superficial selling provocatives and people who genuinely care.
Laura: I’m obsessed with Alexandria Ocasio-Cortez at the moment – she’s the youngest woman ever in Congress and she’s really stirring things up. Any woman that takes on Trump on a daily basis deserves recognition.
Jo: Hilda from Hildafolk.
Aya: My mum in my heart! Sorry, she is not a current public figure, but she is still a great current female role model for me.
'Mother of American modernism'. Artist, Georgia O'Keeffe
Lisa: I've always worked in fashion, which is statistically a female-dominated industry, so it seems only natural for a management team to reflect that. I guess it might surprise some people, I'm sure it's totally different across industries. I think the Gender Pay Gap Reporting now officially shows us what we all knew, that most women effectively work for free from mid-November, largely because they are underrepresented in boardrooms.
Natasha: It’s rad. They’re rad.
Helen: I think it is brilliant and I am happy to be part of a team that values female creativity and decision making.
Jo: I often look around our meetings at work and I feel proud of all the intelligent, hard working, dedicated women sat around me. I also feel the same way about the men who work at GH too. To be a female heavy company wasn’t a conscious decision, people have got to where they are in Goodhood on merit, regardless of their gender, and we would never operate otherwise. At Goodhood we have always looked for ego-free, down to earth, resilient people with proactive, hard working attitudes, people who are able to juggle, multitask and think on their feet. I guess these are perhaps traits that women are especially prone to so that’s probably why there are so many women here. Going forward I have a genuine commitment to making Goodhood an easy place for women to work as they progress in their careers while having a family life. This is really important to me. I have two kids, I run a home and run a business, I want to make it as easy as possible for our women at GH to have families and kids and be able to continue with their careers at Goodhood, so we will support in every way we can, there might even be a Goodhood creche one day hopefully...
Millie: I’m super proud to be a part of it.
Hannah: I think that’s great. Departments are altering and we’re growing rapidly so it’s good to have some really strong new female minds to have a different insight, especially into the womenswear section- as we were all customers before employees.
Aya: I feel privileged to be a part of this company as a FEMALE :)
Laura: I’ve been very lucky throughout my career to work so closely with so many smart and inspiring females. And when you’ve experienced first-hand what can be achieved, it makes it a very exciting place to work.
Natalie: I think its great we have a balance of male and female minds so we have a varied perspective and different opinions towards growing the business.
Helen: I’ve always worked in quite male dominated professions and it took me quite a long time not to second guess myself and learn to ‘lean in’ in professional conversations. I think it’s really important for women to have a sense of professional community to ensure female voices are heard
Millie: It means being able to have opinion and be listened to, as anyone should be.
Aya: I believe it's to be equal.
Natasha: It means standing proud and supporting the women around me.
Lisa: Freedom of choice.
Hannah: I really like this term, I think it reinforces how far females have come in their stance for equal rights. It makes me proud to be a small part of this fourth wave of feminism, using digital platforms to have a say in equal rights.
Natalie: Empowering females to be best they can be. As a child I was called a 'tomboy', but I was just a girl who enjoyed outdoor activities while wearing the occasional dress.
Laura: Knowing and being taught that we can achieve anything, and being given the same opportunities to do so as the guy standing next to us.
Jo: Freedom of choice, freedom of speech, level playing field.
Lisa: I've just moved to Bow, so I'm enjoying learning more about the womens suffrage movement and the pretty radical women behind it - Sylvia Pankhurst ran the East London Federation of Suffragettes from what was an old bakery a couple of doors down (I think that's cool). Winning the vote was a pretty key milestone, but I'm still holding out for when tampons are no longer classed as "non-essential luxuries".
Natasha: Gaining the right to vote.
Helen: Iceland’s paternity law was an interesting one. It helps men be more involved at home and reduces the risk of women being penalised for taking maternity leave.
Millie: I read about the 102-year-old lady in Australia who became the world’s oldest skydiver. She did it in memory of her daughter who died of Motor Neurone Disease.
Hannah: Speaking in a completely dumbed-down sense, I think anytime a female has responded to Piers Morgan on Twitter. He is so wound up about anything women do, it’s glorious to see people rejoicing about his total idiocy.
Mother/Supporter of the Suffragette movement c.1920
Aya: Ok, the 50 grand goes to those countries to support women that has period stigma. Maybe I watched too many documentaries...
Natasha: A 100ft pink resin vagina - fly it to middle east and land it in the middle of Saudi desert.
Helen: A trip round the world and all the records I can’t afford
Lisa: It's not frivolous, I just really want a dog.
Jo: I think I’d have to share the wealth tbh.
Hannah: Give it all to my mum, the greatest woman alive!
Natalie: Seeing as its international Women's day and a frivolous purchase I'd choose a bunch of female mates, give them all a Boots gift card, to use for the purchases which cost a fortune but as females have no choice to buy...!! Happy International Women's day!!
16 year old Swedish political activist Greta Thunberg
Jo: I've got a few but...Sacha Knight, because she is true to herself, has masses of integrity and talent and is a real artisan. Louise Markey is one. She's built a great label and a business and has had 2 kids all at the same time. Big respect for that.
Helen: This is a difficult one as there are so many talented creative women. Kelly Angood is a lady who seems to think outside the box, she is very skilled at building online communities and crowdfunding various projects… she also runs the Fruit Stickers Insta which has been raided by so many designers. She sometimes releases her own tees though and they are ace.
Natasha: Vivienne Westwood. Always. She’s a genius.
Aya: Sofia Prantera. Growing up in Japan, I've seen lots of street fashion, which I was heavily influenced by. She was a key person for a brand called Silas, which I also loved. The designs were so good and unique. I can loudly say my favourite creative is her and I LOVE Aries too!
Millie: Molly Goddard. I hope to own one of her dresses one day, they’re so cool, ultimate party dress that I want to wear everyday.
Hannah: I think my current favourite artist is Kelly Beeman. I really like her stance on women, it’s all she really paints. She’s said she passes women in the street and can sense when they have something about them. I feel that!
Natalie: Pheobe Philo, I like how she focused on wardrobe looks rather than following trends. The minds behind LF Markey, Aries, The Boyscouts and Mara Hoffman are all incredibly talented and inspiring.
Lisa: Karen Mabon, and her nostalgic and kawaii prints - my favourite is the dogs in fancy dress.
Dame Vivienne Westwood
Hannah: I’m not really a particularly sad person, but I love when you can just not even be doing anything, like I could just be having a really good brew on the couch and consciously think to myself, I’m pretty happy right now, everything is good, this is a great brew. I think that’s one of the most calming, simple feelings that don’t actually come around too often.
Natalie: Having my son and embarking on an incredible life-changing chapter. I was absolutely amazed by the whole process, women are super humans! Oh and the Kit Kat I just ate, so simple, but so good!
Lisa: I had a bath this morning.
Helen: Always music. I love finding old forgotten tunes and collect vinyl. It took me years to get brave with record shopping but now I love talking to old blokes in dusty record shops. Hopefully in the future there will be more geeky and enthusiastic women in them.
Natasha: London. It makes me smile daily.
Millie: I lost my Nan’s gold chain this morning and it’s been found, sooooo happy.
Aya: It took me a while to answer this question to be honest but I don't really need to think that much. It may sound cheesy but I can loudly say that when someone says ‘thank you’ to me, which can be a small thing, but it definitely makes me happy.
Laura: My falafel wrap for lunch!
Jo: My kids, every day. It's a cliche but there really isn’t anything that makes me happier. Apart from that, Charlie Bones on NTS this morning made me happy :)
Lisa: I don't think there's a correlation - I've met loads of people who have one or the other.
Natasha: Sometimes. Just wearing clothes because they look good seems so shallow. It’s fucking refreshing to see someone’s political beliefs, hobbies and life experiences have an influence on what they wear.
Helen: To some extent, yes - although I know a lot of minimal dressers with maximal personalities!
Hannah: I think so, but you could argue that those with an introverted personality might find ways to express themselves through fashion, so it doesn't necessarily relate.
Laura: I don’t think so! Style is subjective, you can have no interest in it at all and still have a killer personality.
Jo: I think clothes are a great form of self expression and tribal belonging, something which I am endlessly fascinated and inspired by. I don’t think style is an indicator of personality, although it can relate to how we think and act, both positively and negatively. I don’t think over identification with a certain style or tribe is particularly healthy for the mind or self though, or just generally. Over identification with culture or ideologies that define someones sense of self often create unnecessary barriers around material and visible differences which can manifest negatively. I think wear what you want, be as expressive or not as you want, but don’t judge on the basis of style, and don’t base your entire sense of self on your style, or your tribe, or what you’re into, none of that is real, just a construct of mind.
Aya: Yes, I personally believe that there is a correlation between style and personality. For me, style is a way of expressing your personality or identity. I STRONGLY believe this and that could relate to how they think...
Natalie: National lie-in day, where children sleep for as long as possible in the morning for their parents....
Lisa: I'd make National Life Admin Day a bank holiday. Be nice to just condense it all into a single day, then have 364 days where you don't have to try and figure out how to set up a standing order from your mobile banking app.
Natasha: National Women’s Day. Oh wait..
Helen: I think a wellness day would be nice... like a national day where you focus on something that makes you really happy.
Millie: National Pub Day.
Hannah: I think I’d just make siesta a UK thing. Spain have got that all right. Siesta day is every day.
Jo: Meditation. I honestly believe that if everyone on this planet committed to daily mediation and experienced the understanding of the human condition that comes from it, the world could be a VERY different place.
Hannah: Equality for all, men, women, trans, gay, lesbian, bi… the list goes on. Every single person no matter how or if they define themselves deserves equal rights in every aspect of their lives.
Millie: I don’t relate to the word ‘feminism’, but I get it and guess I am a feminist. But to me it’s equality, everyone being treated the same and having the freedom to make your own decisions.
Natasha: It’s having a mentality of equality and never wavering from it. It’s not letting the small mindedness of the past block the path of the future.
Lisa: I'm still figuring that one out, somewhere between the pop-feminist narrative on slogan tee's and Jordan Peterson.
Natalie: It's not about making Women more important than another gender, or degrading Men. For me it's about equality, whether that be with pay, culture, social or careers.
Helen: That I brainstormed this with my boy mates?
Laura: I believe it to be equal.