STREETWEAR PIONEERS - STÜSSY
Stussy has come a long way since Shawn Stussy started selling clothes and caps out the back of his car, now an international name, the brand's influence can't be underestimated. "Everybody calls it surf wear, or urban streetwear, or surf street... I don't name it, and I don't name it on purpose."
CALIFORNIAN COUNTERCULTURE - SURF
Surfing may have been about for hundreds of years, but it didnt become a mainstay of popular culture until much later. Instantly recognisable in terms of style, surfing has spawned tends, created new sports and has even created a genre of music.
ENDURING STYLES - WORKWEAR
Born out of clothing worn specifically for work, particularly tasks involving manual labour, the workwear aesthetic has evolved into a relaxed style staple.
STYLE LEGACY - TRUE ROMANCE
True Romance was one of the defining films of the 90s, depicting two young lovers on the run in a spate of bad taste that looked unbelievably good. But how did a film that was a flop at the box office put Tarantino on the map, become a cult classic, and epitomise trash culture? We delve deep into the style legacy of Tony Scott’s romantic crime thriller and find out how…
MADE BY NEW YORK - 6397
As a co-owner of the fashion showroom The NEWS, Stella Ishii has a flair for creative talent, nurturing brands such as Alexander Wang, Sacai, The Row and more. An alphanumeric rendering of N-E-W-S on a telephone keypad, 6397 brings fun to timeless fashion staples
ALL STARS & STRIPES - CONVERSE
What can we say about Converse that you don't already know? The iconic shoe started life as a basketball sneaker and has since become a worldwide classic worn by people from all walks of life. The American brand's signature Chuck Taylor All Stars will forever be the perfect staple, executed with love and mutual understanding.
CRAFTING CALIFORNIA - LUCY MICHEL
We visit the Los Angeles studio of ceramicist Lucy Michel to find out about the Californian way of craft and the local ceramics scene...
HANDMADE IN CALI - MARA HOFFMAN
Mara Hoffman is traditionally known for her unique prints and swimwear, but in recent seasons the label has moved into more subtle territory; combining a sustainable outlook on materials with a cleaner, more textural aesthetic, developed with Sustainability firmly in mind.
ANAHEIM'S FINEST - VANS
California's Vans needs little introduction. Staple footwear amongst the entire Goodhood team, they have steeped their way into many subcultures over the years.
FAMOUS FRAMES - CLASSIC SUNGLASSES
Made famous by stars of stage and screen, the US has given us a plethora of iconic sunglasses, from the Wayfarer to the Aviator, everybody needs at least one of these as a go-to whenever the sun comes out.
HIGH TECH - PAX
Founded by two Stanford Design Program graduates, San Francisco-based PAX Labs, Inc. was developed with the mission of making smoking obsolete. They create superior, beautiful and technologically advanced products that push the boundaries of vaporization.