Creation is a clothing label founded by Emmet Keane and Paul Sid. Creation is driven by a love of art and music, and collaborates with a wide range of artists, labels, and photographers, ourselves included. They have a reputation for strong graphics, engaging imagery, and cultural references covering a wide variety of subject matter, from popcorn to prison tattoos, sound systems to sociology, with a message often coequally playful and provocative, and political when necessary.