Located in central Copenhagen, Danish brand Frama defines their main interest in creative culture as a ‘dialogue between two opposite poles; classical and contemporary approach between digital and analogue production.’At the heart of the brand is the focus on an object’s transitional character, one which enables it to become part of the next generation of design companies. Their collections return to honest basics that represent a graphical and straightforward aesthetic approach to design, as well as the Apothecary collection, produced with 100% natural ingredients and in Italian glass bottles.