GOOD make ethical and environment-conscious products to nourish and support the body. Born from the belief that human health and planetary health are intertwined, their products harness the properties of medicinal herbs, grown in Bethnal Green, East London. They work with traditional practice of herbal medicine and sustainable agricultural processes to create vegan, plant-based products, helping to restore both the Earth, and your body.

GOOD are committed to supporting both environmental and social justice, with profits currently going towards the Mobile Apothecary project, who produce high quality herbal medicine for free distribution to individuals experiencing homelessness on the streets of London.