Ganni is at the forefront of responsible and transparent fashion with a cool and stylish approach that is constantly evolving. At the heart of the label lies a Scandinavian sensibility and an open to everyone attitude that celebrates creativity and individuality. This book captures just that—the global #GANNIGirl movement and diverse network of creatives that surrounds the brand, alongside its ongoing efforts to become the most responsible version of itself.

World-class photographers, stylists, designers and artists gather here to tell the GANNI story, with archive designs, collections, and iconic collaborations woven throughout.